As a Digital Marketing Manager, I place strong emphasis on strategic thinking and structured planning. As part of my CIM Level 6 Diploma in Professional and Digital Marketing—specifically the Strategy and Planning module—I developed a comprehensive marketing plan for my current employer. This work demonstrates my ability to translate business objectives into clear, actionable marketing strategies.
More importantly, this training is not just theoretical—it is actively shaping how I approach my role today. I am applying these principles to evolve MEI’s marketing model from ad-hoc, reactive activity into a more structured, data-led lifecycle approach. This includes improving audience segmentation, aligning campaigns to customer journeys, and using data and insights to drive decision-making and optimise performance over time.
The result is a more cohesive, strategic marketing function that is focused on long-term engagement, measurable impact, and continuous improvement. You can view the original marketing plan here as an example of my strategic approach and execution.
