As part of my role at MEI, I led the end-to-end development of the organisation’s new core website, which is now live and publicly accessible. This project encompassed front-end design and development, as well as the creation of a robust backend infrastructure, with a strong focus on implementing best-practice SEO strategies.
The launch has been highly successful, receiving strong recognition and positive feedback from both internal teams and external stakeholders.
Building on this success, I am currently applying the same principles and improvements to the AMSP website, with a focus on enhancing user experience, improving accessibility standards, implementing CRM integration, and refining overall site architecture and mapping.
On the left, you can see that from using SEMRush SEO analysis, MEI's main competitors are its own products and its sister sites, Integral and the AMSP.
